Mobile The global mHealth market is projected
to reach USD 21.71 billion by 2022, growing at a CAGR of 35.65% during the
forecast period.
mHealth Market is segmented by devices,
services, technology and applications. The device segment is sub segmented into
blood glucose meters, BP monitors, pulse oximetry, neurological monitoring,
wearable fitness sensor device, heart rate meters and others. The services
segment is sub segmented into diagnosis, monitoring, prevention, treatment, and
others. The application segment is sub segmented into cardiovascular,
respiratory, neurological, genetic diseases and others.
The largest players in
the mHealth market are Apple, AT&T, AirStrip, Boston Scientific, CardioNet,
Athena health, Sanofi, Fitbit, Telcare, Zephyr Technology and others.
Mobile health or mHealth is the practice use of mobile
devices for the purpose of health services, information, and data collection.
mHealth has emerged as a booming field due to advancements in the use of
information and communication technology (ICT), for health services and
information. mHealth applications include the use of mobile devices such as
mobile phones, tablet computers and wearable devices such as smart watches, in
collecting health data, delivery of healthcare information, real-time
monitoring, and direct provision of care via mobile telemedicine.
The factors constraining the market are low
mobile and network coverage in developing and poorer regions of the world,
lower accuracy, poor penetration of smart devices, nascent technology in
underdeveloped economies, limited reimbursement, lack of technological
awareness among the ageing population, concerns over information security and
privacy and others.
A careful analysis of
the factors reveals the following;
- Poor network
coverage and quality represent the most critical factor restraining the
market
- Technological
development in the mobile device and information management systems
represent the critical opportunity factor for the market
- Growing mobile
device affordability and awareness are the critical driving factors behind
the market growth. According to Pew research, 78% of adults under 30 own a
laptop or desktop computer, compared with 88% in 2010. Smartphone
ownership is very high at 86% of in 2015 in the age group of 18- to
29-year-olds.
Regional outlook
While mHealth grew out of industrialized
nations, the field has shifted in favour of the developing countries, stemming
from the rapid rise of mobile phone penetration in low-income nations. For
example, in a study conducted by Pew research in contrast to a median of 45%
across emerging and developing countries reported using the internet
occasionally in 2013, the number in 2015, rose to a whopping 54%. The largest
growth has been reported from large emerging economies such as Malaysia, Brazil
and China. The comparative figures in 2015 was 87% for advanced economies such
as U.S. and Canada, major Western European nations, Australia, Japan etc.
Another example can be seen in the falling
divide for smartphone ownership between developing and developed economies.
Smartphone ownership rates in emerging and developing nations climbed from a
median of 21% in 2013 to an eye watering 37% in 2015. There also is an effect
of the demographic dividend that is paying well for the market as in nearly
every country, millennials are much more likely to be internet and smartphone
users compared with those ages 35 and older. Other findings reveal that
smartphone ownership rates have skyrocketed in many countries since 2013. This
includes increases of over 25 percentage points among the economies of Turkey,
Malaysia, Chile and Brazil.
In several emerging and developing countries,
more people have access to the internet and are also using it more frequently.
In 12 emerging nations surveyed in 2014 and 2015, there were significant
increases in the share of adult internet users who say they access the internet
several times a day, including in Nigeria (+20 points), Ghana (+19) and China
(+13). Thus developing region nations are likely to be the leaders in mHealth
market in the near future.
However Africa remains a dark continent for
the mhealth market due to its poor socio economic conditions. The countries
with the least smartphone ownership rates are Tanzania (11%), Uganda (4%) and
Ethiopia (4%).
Social issues
Gender gaps and digital divide are raging
issues that have been not analysed to the degree they demand. Men are more
likely than women to use the internet and these differences are especially
stark in African nations. Large gender gaps also appear on smartphone ownership
with men being more likely to own a smartphone in many countries, in developing
regions. The applications of mHealth also reflect the social reality. mHealth
is restricted to dissemination of information, whereas the developed world is
moving towards connected healthcare and big data applications.
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